"Price gouging during a state of emergency isn't just wrong, it's against the law," said Attorney General Becerra. "We need all Californians to look out for their friends and neighbors as they get back on their feet. One important way we can do this is by addressing any potential disaster-related price gouging on essentials like housing, medical supplies, and food. I am proud to collaborate with Director Ghilarducci and partners throughout the state who are working tirelessly to protect hardworking Californians at every stage in this recovery." 

"California is continually at risk from wildfire and other natural disasters," said Cal OES Director Mark Ghilarducci. "Preying on disaster survivors is low and it's unconscionable for the survivors of wildfire to fall victim to price gouging. If you see something suspicious with prices of essential goods in wildfire or disaster impacted areas, please report it immediately." 

California law generally prohibits charging a price that exceeds, by more than 10 percent, the price of an item before a state or local declaration of emergency, in the area affected by the emergency. This law applies to those who sell food, emergency supplies, medical supplies, building materials and gasoline. The law also applies to repair or reconstruction services, emergency cleanup services, transportation, freight and storage services, hotel accommodations and rental housing. Exceptions to this prohibition exist if, for example, the price of labor, goods, or materials has increased for the business.