Byron Allen at the ceremony where his star on the Hollywood Walk of Fame was unveiled on October 20, 2021 in Hollywood, California. Emma McIntyre/Getty Images hide caption

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Emma McIntyre/Getty Images

Byron Allen at the ceremony where his star on the Hollywood Walk of Fame was unveiled on October 20, 2021 in Hollywood, California.

Emma McIntyre/Getty Images

While it may seem like Black-focused media is at a high these days, the reality is only 4% of all media in the U.S. is Black-owned.

Moreover, experts say that biased practices from advertisers make it harder for Black-owned media companies to be profitable.

NPR's Eric Deggans talks to Byron Allen, about his ambitions to grow his media empire, hold advertisers to account, and control the narrative of how Black people are represented in media.

In participating regions, you'll also hear a local news segment to help you make sense of what's going on in your community.

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This episode was produced by Michael Levitt. It was edited by Jeanette Woods. Our executive producer is Sami Yenigun.

The Future Of Black Owned Media