Tai Verdes performs onstage during iHeartRadio's 2021 Jingle Ball. Derek White/Getty Images hide caption
Tai Verdes performs onstage during iHeartRadio's 2021 Jingle Ball.
Derek White/Getty ImagesUser-generated content specific to TikTok has propelled songs old and new to viral success. Whether it's someone lip-syncing to a song, or participating in a dance or trend using that song, it's made music discovery more participatory.
Success on the app can lead to success on the charts, and record labels are looking to TikTok for their next stars.
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This episode was produced by Mia Venkat. It was edited Fatma Tanis and Patrick Jarenwattananon. Additional reporting by NPR's Shannon Bond. Our executive producer is Cara Tallo.